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The 10,000 Steps Myth: How a 1960s Marketing Gimmick Became Global Fitness Gospel

June 11, 2026 by Emma Carter
The 10,000 Steps Myth: How a 1960s Marketing Gimmick Became Global Fitness Gospel

A 1965 Japanese pedometer company invented the 10,000-step goal as a marketing slogan, not science. Recent research shows 7,000 steps delivers most health benefits, and obsessive tracking may fuel anxiety instead of wellness.

Categories Health Tags 10000 steps myth, fitness tracking, step count science, walking health, wellness anxiety Leave a comment

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